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Upside Down Influencer
Upside Down Influencer episodes
- Should Christians Do UGC? Our Honest Convictions
Should Christians do UGC? Creating user-generated content for brands can be a great way to earn extra income or even a full time income for some people. But at what cost? How should following Jesus shape the opportunities we accept.. or don’t accept? I sat down with Katie Swider (@alrightkatie_) to talk about it.
Katie is BRAND new to UGC, and I’m a few months in. Neither of us has it all figured out, but we’re sharing what we’re learning and where we’ve landed so far. What are the pros? What are the cons? What are things to be thinking through as Christians? How do we decide what to promote? When should we turn down an opportunity? And how do we recognize when a paycheck is asking us to compromise?So if you’ve been hearing about UGC and considering it or already creating content for brands, my prayer is that this conversation helps you think through future UGC decisions with prayer and discernment.Get connected with Katie!Instagram: @alrightkatie_To get connected with other upside down influencers and follow along with us, you can find us on:Instagram: @upsidedowninfluencerTikTok: @upsidedowninfluencerFacebook: @upsidedowninfluencerTo reach out to us: [email protected]50 min - Social Media Burnout: How to Run Your Race to the End
We see a lot of "how to grow on social media" but not nearly enough about how to endure. If social media is an extension of our ministry, or even our ENTIRE ministry (lol, me) how do we stay spiritually, mentally, and emotionally healthy enough to keep showing up faithfully without burning out?
In this episode of Upside Down Influencer, I’m joined by Christian life coach Alexandra Kaval to explore a healthier, more sustainable approach to creating online. We talk about separating our identity from our content’s performance, recognizing when obedience turns into striving, navigating comparison, and building rhythms and boundaries and spotting signs of burnout before it even happens. How can we serve the people God has called us to reach without social media consuming us in the process? Let’s get into it.Get connected with Alexandra:Instagram: @gracespacechristiancoachingYoutube: @gracespacechristiancoachinggracespacechristiancoaching.com
To get connected with other upside down influencers and follow along with us, you can find us on:
Instagram: @upsidedowninfluencer
TikTok: @upsidedowninfluencerFacebookTo reach out to us: [email protected]54 min - Christian Influencers: Are You Selling Out for the Algorithm?
Are you selling out for the algorithm? If you don’t show up for a day… does that stress you out? What does it mean to be trusting in God OVER the algorithm? AND how do we manage the tension of adopting worldly social media tactics (because they often work), vs doing things in a God honoring way that might not reap the same "success?"
Get connected with me!
Instagram: @mrsjessica_johnsonTikTok: @mrsjessicajohnsonFacebook: Facebook.com/mrsjessicajohnson17To get connected with other upside down influencers and follow along with us, you can find us on:
Instagram: @upsidedowninfluencer
TikTok: @upsidedowninfluencerFacebookTo reach out to us: [email protected]0:00 Trusting God Over the Algorithm
0:29 A Lesson in Holy Conviction3:44 Finding Peace in Seasons of Rest5:59 The Ethics of Modern Thumbnails12:48 An Invitation to Community16 min - Should Christians Post THAT? Discerning What We Share Online.
What does it look like to discern rightly when it comes to what we post on social media? How do we know what’s wise, what’s beneficial, and what simply might not be for us to post? Let’s talk about it. I also chat about the oversimplification of what we see online and why we need to be careful about looking at someone’s post and immediately telling other Christians to “stop acting like Pharisees.”
Lastly, I share some thoughts on a few recent conversations happening in Christian social media culture. My prayer is that this episode can help us think a littleeee bit deeper about how we show up online.Get connected with me!Instagram: @mrsjessica_johnsonTikTok: @mrsjessicajohnsonFacebook: Facebook.com/mrsjessicajohnson17To get connected with other upside down influencers and follow along with us, you can find us on:Instagram: @upsidedowninfluencerTikTok: @upsidedowninfluencerFacebookTo reach out to us: [email protected]20 min - How We Navigated Social Media With Our Teens with Jessica Huffman
How do we raise our kids (teens) in a social media world? That’s a big part of why I started this podcast but also - I’m not quitttte in that season. So I asked a parent who I believe did it really well. They made mistakes along the way, stayed rooted in the Lord, and now they have two young adults who have a healthy relationship with social media. I mean, that’s the goal right?
I am a huge advocate for using social media but I am also aware that it comes with real dangers. We talk about mistakes they made, the rules they put in place, how they stayed committed despite conflict with their kids and ultimately, how to teach our kids to rightfully discern.
Get connected with Jess
Instagram: @jessicahufffmanTo get connected with other upside down influencers and follow along with us, you can find us on:Instagram: @upsidedowninfluencerTikTok: @upsidedowninfluencerFacebookTo reach out to us: [email protected]1 hr - What If I Never Go Viral? with Hannah Hughes
What if you never went viral? What if you faithfully created content for FIVE YEARS and it never grew the way you hoped? What if your friend’s podcast “took off” and yours stayed small? Even though you started at the same time? Would you wonder if you heard God wrong?
If He’s the one who called you to create, what do you do when the results never come? That’s exactly what we’re talking about in this episode. I’m so honored to sit down with Hannah Hughes, who has walked this road firsthand and is still consistently walking in obedience every day. Hannah is wise beyond her years, and I learned so much from her. I can’t wait for you to hear what she has to say.Get connected with Hannah!
Instagram: @thehannahhughesTikTok: @thehannahhhughesHer podcast: @bywordspodcastTo get connected with other upside down influencers and follow along with us, you can find us on:
Instagram: @upsidedowninfluencer
TikTok: @upsidedowninfluencerFacebookTo reach out to us: [email protected]54 min - Our Rules as Christians on Social Media (Part 2)
This is part 2 to last week’s episode! I’m a content creator who loves Jesus. John is a Pastor who doesn’t create content but IS a consumer.
(and loves Jesus) Annnnd we’ve both got some rules for ourselves as Christ followers on social media! John’s global, mine are more personal. But, I think as Christ followers we should all have our list.Thank you to today’s Sponsor! Evan, at Taxsonville.com. Customized accounting solutions specifically for small businesses.Get connected with me!Instagram: @mrsjessica_johnsonTikTok: @mrsjessicajohnsonFacebook: Facebook.com/mrsjessicajohnson17To get connected with other upside down influencers and follow along with us, you can find us on:Instagram: @upsidedowninfluencerTikTok: @upsidedowninfluencerFacebookTo reach out to us: [email protected]36 min - Our Rules as Christians on Social Media (Part 1)
I’m a content creator who loves Jesus. John is a Pastor who doesn’t create content but IS a consumer. Annnnd we’ve both got some rules for ourselves as Christ followers on social media! John’s are more global and mine are more personal. But, I think as Christ followers we should all have our list. This is a two part series. Come back for part two and let us know what YOUR rules are in the comments.
Big thank you to this episode's sponsor! Evan, at Taxsonville.com. Customized accounting solutions specifically for small businesses.Get connected with me!
Instagram: @mrsjessica_johnsonTikTok: @mrsjessicajohnsonFacebook: Facebook.com/mrsjessicajohnson17To get connected with other upside down influencers and follow along with us, you can find us on:
Instagram: @upsidedowninfluencer
TikTok: @upsidedowninfluencerFacebookTo reach out to us: [email protected]38 min - I Want To Go All In On Social Media… But Am I Overthinking It?
I’ve been thinking a lot about what it looks like to pursue social media wholeheartedly without slowly compromising the convictions God has placed on my heart. In this episode, I’m opening up about my interest in stepping into UGC, the tension I feel around making a living online, and the
questions I’m asking as a Christ follower who also feels called to go full throttle with social media.I apologize for the short episode this week, I do this all myself and it was a rough week with the kids on top of an already busy schedule! I appreciate you all and your support as I navigate this! Hopefully some changes are coming in the future that can lighten my load.Get connected with me!Instagram: @mrsjessica_johnsonTikTok: @mrsjessicajohnsonFacebook: Facebook.com/mrsjessicajohnson17To get connected with other upside down influencers and follow along with us, you can find us on:
Instagram: @upsidedowninfluencer
TikTok: @upsidedowninfluencerFacebookTo reach out to us: [email protected]
16 min - He Lost $5 Million But Kept Something Greater with Cory Sims (Beast Games Runner-Up)
What if you were in a massive social experiment for 42 days, cut off from the outside world and could potentially leave with 5 million dollars? Cory Sims did just that on a show called Beast Games, created by the famous Mr. Beast.
With $5 million dollars on the line and millions of eyes on him, Cory’s faith, integrity, and character were impossible to miss. Despite walking away with nearly nothing, Cory left with a story he is proud to tell and gives God all the glory.In this episode of Upside Down Influencer, Cory shares what it was really like competing on Beast Games, the role his faith played throughout the experience, and what he learned about trusting God when the outcome isn't what you hoped for. He truly represents what it looks like to be an Upside Down Influencer.Get connected with Cory:
Instagram: @cory.sims191TikTok: @cory.sims191Go buy his new book - What Five Million Can’t BuyTo get connected with other upside down influencers and follow along with us, you can find us on:Instagram: @upsidedowninfluencer
TikTok: @upsidedowninfluencerFacebookTo reach out to us: [email protected]
49 min
About Upside Down Influencer
From the publisher's feed
How do we navigate social media as a Christ follower? How should we approach trends, present ourselves, comment on cultural moments, or even view cancel culture through a biblical lens? These are…
questions I longed to have answered, but found few resources that could help. That’s why I started upside down influencer: to spark these conversations, provide biblical guidance, and leave space for believers to develop their own convictions. You’re an influencer. For an upside down Kingdom. Will you join me?