PR can seem complicated. But Tiffany Rafii knows that the right marketing strategy is a game-changer for every industry. The CEO and co-founder of UpSpring PR, Tiffany has been running her full-service communications agency for the architecture, design, and real estate markets since 2009. Today, her 25+ person team leverages digital and strategic PR to increase brand awareness and market share for dozens of companies.

Interview Takeaways

• Leverage growth with PR
• Time your PR efforts right
• Grow business step-by-step
• Position for initial growth
• Use the talent you have
• Choose how to grow
• Double your focus group benefits
• Balance focus and flexibility
• Define your goals
• Get out there with SEO
• Open the door with PR
• Let go of the paid-ad dream

Show Links

• Check out UpSpring PR
• Connect with Tiffany Rafii on LinkedIn
• Connect with George Valdes on LinkedIn or Twitter
• Check out Monograph
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• Listen and read more about Monograph