Dee Brewer with The Downtown Alliance sits down with Matteo Sogne, Owner of Matteo Italian Ristorante and Strada by Matteo, and Jeff Barnard, Partner with the Bar X Group, for a deep dive into the rise of urban retail entrepreneurism along the Wasatch Front. They explore why Utah is becoming a hot spot for innovative food and beverage concepts, the biggest challenges in opening and operating new restaurants, and how real estate development, government policy, and consumer behavior shape success. The conversation also covers site selection strategies, unique Utah market nuances, and what’s next for their growing restaurant