How does your brain change with each story that you hear? How can storytelling shape your memories? In this talk, Dr. Uri Hasson explores how brain activity is shared between listeners of the same story, and how those shared neural responses are coupled to and shaped by the neural activity in the storyteller’s brain. In his studies, Hasson observed higher coupling between listener’s and storyteller’s neural activity as a function of the ability of the listener to understand the story. As Hasson explains, efficient communication occurs when the storyteller’s and listeners’ brain responses are coupled.