After two consecutive quarters of revenue loss and a cautiousness to invest due to uncertain market scenario, some businesses in the US are trying to leverage new datasets for better demand forecasts, and therefore pass those inputs for supply chain efficiencies and offer better customer experience. For those bold enough, this is an opportunity to accelerate their initiatives for growth with digital transformation, observes Laura Mills, Laura Mills,  Senior VP for Sales & Region Head - US, BRIDGEi2i - US, at BRIDGEi2i in this episode of AI to Impact podcast.