U.S. Grocery Shopper Trends 2022 – FMI and The Hartman Group Discuss Highlights

How are grocery shoppers navigating an ever-changing world? Find out as The Hartman Group’s Vice President of Strategic Insights David Feit and FMI’s Steve Markenson, Director, Research & Insights, discuss key findings from the first three reports in FMI’s U.S. Grocery Shopper Trends 2022 report series (research conducted by The Hartman Group).   FMI’s U.S. Grocery Shopper Trends 2022 is composed of a series of six-monthly analyses providing context for the food shopper’s journey.  Listen in as David and Steve discuss topics ranging from trends in shopping, cooking and store choices, to a final focus on hybrid grocery shoppers and choices made between online and in-store shopping. Insights in the podcast are drawn from the following FMI Grocery Shopper Trends 2022 reports:  Shopper Landscape (released by FMI in April 2022): Looks at how shoppers’ concern with COVID-19 and their perceptions of rising prices influence spending habits and store choices.  Shopping Trends 2022 (released by FMI in May 2022): Provides a closer look at grocery shoppers’ changing habits and behaviors over the past few years and throughout the COVID-19 pandemic. The report explores in detail shoppers’ weekly spend, primary store choice, and engagement with the emerging array of online and in-person grocery options.  Navigating a Hybrid World (released by FMI in June 2022): Examines how grocery shoppers today can choose their own adventure when purchasing groceries. Maybe they occasionally shop online, go to the store in-person regularly, or perhaps they combine both methods. This report looks at the food shopper's journey and how it is indicative of a growing hybrid approach to grocery shopping.  Navigating A Hybrid World and further information on FMI’s US Grocery Shopper Trends 2022 series are available here. Each FMI U.S. Grocery Shopper Trends 2022 report will be posted online at FMI.org/GroceryTrends, and users can sign up to be notified when the next report is available. 

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