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US Imports, Africa and Germany. Max Sutherland of WTC Atlanta
How did Chase Manhattan dramatically increase its sales in Africa? What happens if a simple feather is not declared on a cargo manifest? How did KPMG win a contract with Germany’s SAP? Max Sutherland, head of the World Trade Center Atlanta, presents many funny and serious issues ranging from the French high cuisine of hot dogs and hamburgers served in a penthouse, to linguistic blunders, koi and kudzu, and critical cues for US importing. The key to international business, he states, is learning what you don’t know, having fun, and saying Yes to opportunities.
Highlights:
{02:04} Max’s background
{04:31} What is international business?
{11:30} experiences needed to be successful in international business
{13:15} Adjusting to a foreign market when culture clashes.
{17:00} Stories from international business
{27:00} Advice for your younger self
Max Sutherland bio:
Max Sutherland comes to us with extensive international experience from his time on Wall Street in Commercial Banking, Global Payment Products, Mergers and Acquisitions, and Big 4 Consulting to his current role as President and CEO of the World Trade Center Atlanta. With responsibilities having spanned six continents and numerous cultures and industries, he has strategized, managed or worked in nearly every country in the world at some point in his career. He earned his Bachelor Degree in Political Science and Economics from Indiana University, attended Princeton University in France, and received his MBA from Duke University's Fuqua School of Business. Max speaks multiple languages and is a champion for understanding and peace through trade.
https://www.wtcatlanta.com
Tel 914 374 1250
Calendar: https://wtcatlanta-ceo.youcanbook.me/
Hear more episodes: https://auerbach-intl.com/podcasts
Learn more about Auerbach International: https://auerbach-intl.com
Get free quote: https://auerbach-intl.com/get-quote/
Global Marketing requests: [email protected]
Get the insurance settlement you deserve: www.IGICworldwide.com
Business intelligence and growth: Rainmakers' Forum Report Order Form
DanSing Pancakes. Outstanding way to teach kids to resist drugs, drink and smoking: www.DanSingPancakes.com
Facebook: https://www.facebook.com/auerbach.intl
LinkedIn: https://www.linkedin.com/company/auerbach-international
YouTube: https://www.youtube.com/channel/UCbb1Tq_Xm5c7l6qBitF78Dw
What Global Gurus subjects would you like to learn (more) about?
[email return to [email protected]]
View all episodes
By Philip AuerbachHow did Chase Manhattan dramatically increase its sales in Africa? What happens if a simple feather is not declared on a cargo manifest? How did KPMG win a contract with Germany’s SAP? Max Sutherland, head of the World Trade Center Atlanta, presents many funny and serious issues ranging from the French high cuisine of hot dogs and hamburgers served in a penthouse, to linguistic blunders, koi and kudzu, and critical cues for US importing. The key to international business, he states, is learning what you don’t know, having fun, and saying Yes to opportunities.
Highlights:
{02:04} Max’s background
{04:31} What is international business?
{11:30} experiences needed to be successful in international business
{13:15} Adjusting to a foreign market when culture clashes.
{17:00} Stories from international business
{27:00} Advice for your younger self
Max Sutherland bio:
Max Sutherland comes to us with extensive international experience from his time on Wall Street in Commercial Banking, Global Payment Products, Mergers and Acquisitions, and Big 4 Consulting to his current role as President and CEO of the World Trade Center Atlanta. With responsibilities having spanned six continents and numerous cultures and industries, he has strategized, managed or worked in nearly every country in the world at some point in his career. He earned his Bachelor Degree in Political Science and Economics from Indiana University, attended Princeton University in France, and received his MBA from Duke University's Fuqua School of Business. Max speaks multiple languages and is a champion for understanding and peace through trade.
https://www.wtcatlanta.com
Tel 914 374 1250
Calendar: https://wtcatlanta-ceo.youcanbook.me/
Hear more episodes: https://auerbach-intl.com/podcasts
Learn more about Auerbach International: https://auerbach-intl.com
Get free quote: https://auerbach-intl.com/get-quote/
Global Marketing requests: [email protected]
Get the insurance settlement you deserve: www.IGICworldwide.com
Business intelligence and growth: Rainmakers' Forum Report Order Form
DanSing Pancakes. Outstanding way to teach kids to resist drugs, drink and smoking: www.DanSingPancakes.com
Facebook: https://www.facebook.com/auerbach.intl
LinkedIn: https://www.linkedin.com/company/auerbach-international
YouTube: https://www.youtube.com/channel/UCbb1Tq_Xm5c7l6qBitF78Dw
What Global Gurus subjects would you like to learn (more) about?
[email return to [email protected]]