Breaking Into the U.S. Market: Advertising Insights from a Global Quartz Countertop Leader— In this episode, we explore how a top global provider of quartz countertops sought to evaluate its first-ever U.S. digital and TV advertising campaign. Through focus groups and pre/post-advertising testing conducted in cities like New York, Chicago, and Miami, Provoke Insights uncovered critical data on brand awareness, consumer behavior, and market resonance. Learn how the findings revealed challenges like brand confusion in a saturated market and led to a strategic revamp of the company’s U.S. messaging approach.