The 2020 Tokyo Olympics have been pushed off til next year, and the USOC, United States Olympic Committee,  has said we're going to still use Tokyo 2020 as our brand and trademark. The same day the US Olympic Committee announced that, a company called Puma registered the trademark for Puma Tokyo 2021. This is interesting.

First, there's nothing in their filing or anything that we can find that says they have permission of the US Olympic Committee. The US Olympic Committee has special rights that exceed what every other trademark owner gets into the Lanham Act. There's this special statute 36 USC 380, that gives the United States Olympic Committee the exclusive right to use Olympic. In fact, they were able to prevent a company, an organization called SFAA from using the word Olympic as part of the Gay Olympic Games, even though a regular trademark owner would probably be able to prove the distinction. The Supreme Court of the United States said, "Nope, this special statute gives the US Olympic Committee the right to prevent almost anyone from using the word Olympic in almost any context where it might be associated with sports." As of now, the United States Olympic Committee owns three trademark registrations for Tokyo 2020. They have not applied for a Tokyo 2021 trademark registration, but that's probably because they said they plan to keep using 2020 even after the postponement, but we'll see what happens.