MediaTalk

US TV stations set for record midterm political ad spending


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Hot button topics like rising food costs, sports betting and reproductive rights are manifesting through a surfeit of political ads. S&P Global Market Intelligence Senior Reporter Mike Reynolds sat down with Kantar Media's Steve Passwaiter, TVB's Steve Lanzano and Kagan analyst Peter Leitzinger to learn which media platforms are set to earn that largest share of the ad spending pie as Election Day approaches.

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MediaTalkBy S&P Global Market Intelligence

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