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On this week’s episode of the USAFBL Fingerboard Podcast, we sit down with Matt, the original founder of Joycult, for one of the most honest and in-depth conversations ever recorded about fingerboarding history.
We dive into Matt’s early life as a skateboarder, how Joycult started, why he chose to focus on wheels instead of decks, and how Joycult became one of the most influential brands of the 2010s. Matt opens up about the pressures of rapid growth, the impact of COVID on small brands, fulfillment challenges, online speculation, and the mental health toll of running a community-driven company under constant scrutiny.
We also talk about the sale of Joycult, what really happened behind the scenes, how the brand changed after the buyout, and where Matt is today, including his transition into fine art, writing, and life beyond fingerboarding.
This episode isn’t about drama, it’s about context, accountability, creativity, and growth. Whether you were there during the early Joycult era or you’re new to fingerboarding, this is a must-listen conversation that captures an important chapter of fingerboarding culture.
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