Mike Provance is the CEO of 3x3, a growth marketing company for beer, wine, and spirits brands. The company focuses on democratizing data to help alcohol brands grow according to their goals. Leveraging data collected from over 1,500 stores, 3x3 is better able to understand the preferences and processes behind purchases so retailers/brands can identify and act on emerging trends using digital tools. Mike shares how the approach and methods they use can be applied to any local business and how data is foundational to any successful marketing campaign.