Episode #50: Use Design Thinking to Build Your Sales Pipeline, with Ashley Welch

The key to striking more deals with customers is to understand what their customers want. And the more curious you are during the discovery process the better. Join Ashley Welch, Co-Founder, Somersault Innovation, as she shares the secrets to applying design thinking to the sales process for a more customer-centric, more successful way to sell. Guest: Ashley Welch (http://twitter.com/somersaultus) Hosts: Kevin Micalizzi (https://twitter.com/kevinmic/), Colin Nanka (https://twitter.com/ColinNanka1)   Related resources: How to Use Design Thinking in Your Sales Discovery The Keys to Customer-Centric Sales Discovery Why Salesforce Uses Design Thinking in Our Sales Discovery