“Marketing” is a really broad term. Most businesses struggle to make marketing work for them. One of the main reasons is that they are too tied to the metrics. The best and truest forms of marketing involve doing things for other people without expectations of return. When you put value into the marketplace, dollars and cents usually find their way to you.

Doug Theis joins us this week to discuss using events to grow your marketing. Doug has mastered a marketing strategy that can pay dividends if implemented correctly and shares his knowledge in depth in this episode of Humans of LinkedIn.