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in this episode...

Luiza de Lange has taken companies from zero to over 100 experiments a year.

she doesn't just run tests; she builds engines.

currently leading experimentation at LeoVegas, she’s an award-winning practitioner who knows exactly where the "handshakes" fail in a growing business.

this conversation isn’t about just tweaking button colors.

it’s about:

→ how to move from "gut feeling" releases to validating every piece of code

→ why high velocity is actually the best way to audit your technical infrastructure

→ the "avoided loss" metric: how to prove you saved the company millions by not shipping

→ why "quantity improves quality" in the early stages of a culture shift

→ clarifying the raci: who is actually responsible for the hypothesis sign-off?

Find Luiza on LinkedIn: https://www.linkedin.com/in/luizadelange/