Using humor in your video content is a hard thing to do, but if you find a way to make it resonate with your viewers, it really pays off.  Laughter is a great, positive emotion – and if you can make somebody laugh while staying on point with your branding, your brand is associated with a great, positive emotion.  Because it’s hard to do, not too many people do it – so you have a chance to really stand out – and people will remember your brand. 

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