Big data gives us eyes and ears into our marketing initiatives. It
captures insights into our prospects and customers at a level of detail
never before possible. We can respond to real-time audience actions and
drive customer behavior at the moment. Big data is transforming
marketing and sales in ways that were unachievable just a few years
ago.  Placing an advertisement in a newspaper or magazine may be a great
way to raise awareness of your brand, but can you prove the
effectiveness of that advertising spend? In the past, very few marketers
have been able to tie offline activities to revenue, but with
developments in data-driven marketing attribution, they’re making vast
leaps forward. This means that decisions no longer have to be guided by
speculation and assumptions, but rather by hard facts - highlighting the
importance of big data in marketing. With data-driven marketing
campaigns, you are able to more effectively communicate the importance
of marketing to the company by tying specific campaigns to tangible
business results.

Ashley Stryker
https://www.linkedin.com/in/ashleyrstryker/

The Data Standard
https://datastandard.io/
https://www.linkedin.com/company/the-data-standard/
https://www.youtube.com/channel/UCTuolowXD05RY9DkIWqRT6Q