  Have you ever wondered how to use photos (images) on your website to improve your SEO strategy? Chances are, no. But photos can improve SEO when you use them correctly. Here's how. You can and should use photos to improve SEO strategy. Don't let SEO scare you. Using images to improve SEO strategy is relatively simple and can make a big difference in the ability of your soulmate clients to find you. I realize SEO may not be sexy, but it is powerful and can be simplified. SEO is the best and easiest way to achieve long-term success and to  grow your business without social media. Note: Within this post, I use the words photos and images interchangeably. In addition, please refer to Episode 37 for additional details on using images to improve SEO strategy. What photos to use in your SEO strategy Start with a professional photo of yourself on your home page and about page. People buy personality, not products and services. Let people who come to your site immediately see who you are  -  your eyes and smile are the gateway to an emotional connection. Your visual presence is key to building your personal brand. In addition, include images of you working with clients, behind-the-scenes activities, customized stock photos of your computer, office space, etc. If you don't have photos of your team, or of you working with clients, use stock photos. Canva is a great resource for stock photos and you don't need a pro account to use them. If possible, testimonials featured on your website should include a photo of the person who gave the testimonial. Where should you use photos on your website? As I mentioned before, you want to be visible on as many pages as possible so that people know immediately who you are. Your header or banner images are real estate to showcase yourself on every page. Every page of your website should have at least one photo. Your blogs should have a featured image which will help your website visitors readily identify what the blog is about - even if only a graphic with the title on it. Every time you write copy for a blog post, think about the keyword or keyphrase of your post and use an image that relates to that. I'll explain why. Photos are a great way to separate large blocks of copy to make your content more skimmable and improve readability. Readability influences SEO. How to use photos to improve SEO strategy   Read the full show notes and access all links.    Schedule your discovery call today to learn more about the Success Without Social Mastermind and how you can grow your business without social media.    Download a free Intro to SEO training and get started on your SEO strategy today. 

Use Photos to Improve SEO Strategy

Welcome to The Robyn Graham Show!

The Go-To podcast for small business owners and entrepreneurs who want to grow and scale their businesses and achieve success without social media. 

Social media can result in comparison, doubt, and imposter syndrome that will ultimately hold you back from achieving your goals and dreams and the purpose God has called you to. And you don't need it to achieve sustainable success. There are myriad marketing strategies you can adopt to reach your soulmate clients and create opportunities for limitless earning potential.

Hey friend! I'm Robyn Graham, a former pharmacist turned business growth strategist and coach specializing in growing successful businesses without social media. I love to share everything I’ve learned in my 23 plus years of experience as a business owner. 

I’m also the author of "You, Me, and Anxiety". 

If you want to follow your God-led calling and uncover joy, purpose, and passion in your life and business while having an impact, making money, and bringing glory to God in the process, you’re in the right place.

I’m creative, strategic, and techie all rolled into one. If you can’t figure out what’s holding you back in your business, chances are we’ll figure it out for you. Each week I and my guests will teach on how to grow your business without social media in addition to various strategies that you can employ to do so, like:

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Listen each week to get the best advice to help you create the life and business of your dreams. . . while staying aligned with your values and faith in Jesus, so that you can build a solid foundation, fulfill your purpose, and help create a ripple effect of good in the world. 

If you're tired of overthinking, spinning in circles, and doing "all the things" with minimal results, great! Because I'm all about simplicity, ease, and grace.

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What can you do when you feel anxious about your life and business? Seek comfort in God's word. Open your heart and ears for the Holy Spirit to speak to you. We all experience anxiety from time to time, some more so than others. But the question is, what do you do when you feel anxiety? The simple, yet not so simple, answer is to cast your anxiety on Him. But what does that mean? How can you feel true relief from anxiety symptoms? If you are an entrepreneur who is experiencing signs of anxiety due to the stress of building a business, you will love the simplicity of using scripture to navigate it. 1 Peter 5:7 - Cast your anxiety on Him. If you've ever typed "What do you do when you feel anxiety into your Google search bar, you will appreciate this verse. The King James Version states, "Casting all your care upon Him; for He careth for you. In the NIV Bible, 1 Peter 5, verse 7 reads, "Cast all your anxiety on him because he cares for you." The word cast comes from the Greek word epiripto. This is a compound word. Epi means upon or on top of something. Ripto means to throw or hurl something with great force. The word care is the Greek word merimna, which means anxiety. Merimna can also refer to hardships you are experiencing, complicated or unpleasant circumstances, turmoil, or trouble. These unpleasant experiences can be with your health, finances, relationships, or business. Casting your anxiety on Him (or your cares) means that you can give all your worries, anxieties, or troubles to Jesus. Nothing is too great or too small for Him. He wants you to bring everything to Him because He cares for you. The KJV word careth comes from the Greek word Melei. Melei means to be aware, concerned, thoughtful, and to give meticulous attention to something or someone. Therefore, 1 Peter 5:7 assures us that Christ pays special, meticulous attention to us. He knows about and sees everything we experience and feel and wants us to lay it all at His feet. Satan will scheme and try to convince you that your problems don't matter to God. He will tell you not to bother praying. But he has no power or authority over you. He cannot interfere with Christ's incredible love and attention for you. Christ wants you to cast your burdens on Him. Trust Him, yield your concerns, and watch as he works in your life. What to do when you feel anxiety? Read the full show notes and access all links.  Download the free eBook, 37 Bible Verses Every Entrepreneur Needs to Reflect On and Live By. 

What do you do when you feel anxiety? - Friday Faith Foundation Episode

Creating an About page that resonates with your readers opens the door to opportunity. Likewise, a well-written service page will convert more viewers to clients. When trying to connect with your soulmate client over a webpage, it is important to consider how to write website copy that communicates who you are and how you can help serve them. Because this must be done in just a few short paragraphs on a webpage, it can feel like an impossible task. But it doesn't have to! There are some proven strategies for writing persuasive website copy and connecting with your reader. When you think about writing persuasively, it isn't all about convincing your reader to buy your product or services. It is about effectively engaging with your readers and incorporating your personality and values so they have a better feel and understanding of who you are and how you can help. To write an effective about page, you want to bring your reader in and share who you are, why you do what you do, and who you do it for. So let's dive into how to write website copy to attract your soulmate clients and  grow your business without social media.  How to write website copy to grab your reader's attention.  This may take you back to your English class when your teachers explained how to use a good hook to get your reader's attention. Much of that information still rings true when writing copy for a webpage. Must have components for the About Page  Attention Grabbing Headline: Think back to your days in English class and what your teachers explained about grabbing your reader's attention and turn that into your headline to ensure your reader isn't going to miss what you have to share Origin Story:  The bulk of your About page lies here and this is traditionally the section that challenges people the most when they are writing up their About page. These few paragraphs can seem very daunting but, with the tried and true 4 step framework, we hope that you find the clarity you have been searching for. 3rd Person Professional Bio: This is a paragraph that you want to have easily accessible on your webpage so if you are ever requested for an interview or if you intend to be a podcast guest you have your polished piece that tells who you are and what your level of experience is. You want to be sure this bio is just enough to register on Google (300-600 words) with a photo included.  4-Step Origin Story Framework You want to make sure that you are writing this in the 1st person to build that connection with your reader.  Start with the challenges that you face. Catalyst for change What specific results did you get? Why   Read the full shownotes and access all links. Website for Jamie Caroccio Avoid the hustle of social media - Download the free eBook 5 Crucial Strategies to Start and Grow a Sustainable Business Without Social Media.  Learn more about the Success Without Social Academy and our service offerings.   

How to write website copy with Jamie Carrocio

Mental health challenges affect everyone in different ways. But everyone is affected in one way or another. Either themselves, a family member, or a friend. No one is untouched by mental health challenges. Often, despite never having had anxiety, entrepreneurs and business owners experience the onset of anxiety symptoms and/or have exasperated symptoms if previously diagnosed. In addition, the loneliness of building a business alone can influence your mental health. Especially for women who are often caregivers, in addition to running businesses, we need strategies to navigate mental health and entrepreneurship. This is why knowing where your support and strength come from is so important. There is no shame in mental health challenges. There is no shame in experiencing mental health challenges. One may feel shame because they feel different and may struggle in social settings, but mental health challenges should not be viewed differently than other physical diagnoses such as cancer, diabetes, heart disease, etc. Let's break the stigma. Strength is available to you. One thing to be sure of, like with any physical illness, is that mental health challenges can cause you to feel exhausted and tired, maybe even burnt out, like you can't muster the energy to do anything or take one more step in the right direction. But whether you are struggling yourself or you are caring for or helping someone else who is experiencing mental health challenges, there is hope! More energy and feeling better are possible. In Romans 8:11, Paul tells us, "And if the Spirit of him who raised Jesus from the dead is living in you, he who raised Christ from the dead will also give life to your mortal bodies because of his Spirit who lives in you." What does this mean for us as believers? It means the Holy Spirit is in us to rejuvenate us and give us strength to fight mental health challenges of our own or to care for someone else - to be a support system. You are refreshed, renewed, and redeemed. In other words, you are not alone, friend. Through the Holy Spirit, you gain strength; you are not weak. You are refreshed, renewed, and redeemed. His supernatural power is available because the Holy Spirit lives in you. You are powerful and can navigate life with mental health challenges with His help. Read the full show notes and access all links.  Download free resources to help you grow your business without social media and alleviate stress and anxiety.  Read my book, You, Me, and Anxiety: Take Action Over Anxiety To Enjoy Being You, to learn even more strategies to navigate anxiety and mental health challenges. 

327. Strategies to navigate mental health and entrepreneurship - Friday Faith Foundations

Do you have to do more to be successful? Is burnout a myth? It's time to stop the hustle culture and eliminate burnout. Does America think burnout is cool? And why? The motto of working hard and doing it alone can no longer support you. It's time to stop the hustle mentality and eliminate burnout for better mental health and more joy. There should not be a comparison between what a stay-at-home or work-from-home mom does and the work accomplished by a woman or man in corporate America. Women's work as caregivers should be recognized as equivalent to that of men or other women in the workforce. A mis-thought is that what caregivers do is not monetized; therefore, it is not measurable. Kristen stated that we need to unlearn many patterns we've been acculturated into as a society, including devaluing caregivers' work. This is one action to start to eliminate burnout. The origin of burnout and why we focus on hard work the way we do. To eliminate burnout, we must understand where the hustle culture originated. Erin explained that the Puritans were the first white settlers to stay in the United States. They held three beliefs: First, you were a good person if you were a hard worker. Second, you were only a good person if you worked hard and did it alone. You could only ask for help with quilting and raising a barn. Third, rest was for when you were dead. Hard work has become a moral judgment. Jesus did not call us to a culture of burnout or to work hard; he called us to love and abundance. Kristen emphasized that Jesus called us to a life of love and abundance in the New Testament. How can we live in love and abundance if all we do is work hard? God did not design us to work to exhaustion; the early church fathers did not believe this. God rested on the seventh day. Likewise, Jesus took naps, rested, and went to parties. Rest on the Sabbath refers to a cessation in creation to remember who you are. Giving our minds and bodies rest. Rest is mandatory to your existence. Through rest, you will experience more love and abundance. With all of that said, it's safe to stay; Jesus wants us to eliminate burnout by changing our mindsets around the need to work hard. Instead, we can focus on working smarter, accepting help, and adopting healthier practices in our business and personal lives. Stop trying to do it all alone; it will result in burnout. The solution to Burnout Read the full show notes and access all links.    Website for Kristen Donnelly and Erin Hinson.   The Culture of Burnout: Why Your Exhaustion Is Not Your Fault Avoid the hustle of social media -  Download the free eBook 5 Crucial Strategies to Start and Grow a Sustainable Business Without Social Media.  Learn more about the Success Without Social Academy and our service offerings. 

326. Four strategies you need to eliminate burnout with Kristen Donnelly and Erin Hinson

What is your source when making decisions? There's one source that's much more powerful than any other. May is Mental Health Awareness Month. If you have been listening to the show for a while, you know that I am very passionate about mental health. And one thing I've learned over the years is that God is the source of peace and hope when navigating anxiety.  I've had anxiety my entire life, and so have several members of my family. It's hard to overcome completely, but it is something that you learn to navigate. God has been my source of peace over the years.  Does anxiety go away? I'm not convinced that anxiety ever completely goes away. However, you can learn to live with purpose, meaning, joy, and peace despite fear and anxiety. This is why I think increasing awareness of mental health is so important. Doing so will also help people experience more peace because they know they are not alone. Navigating anxiety takes hard work; it is not one-and-done, and it is not popping a pill, and you are better. Navigating a mental journey requires daily work to transform your mind. Your mental health healing journey takes time, effort, energy, and focus.  Through prayer and scripture, God is the source of peace and hope when navigating anxiety. Colossians 3:2-3 reads, "Set your mind on the things above, not on the things that are on earth, for you have died and your life is hidden with Christ in God." The phrase "you have died" means that we have given up our desires to be like the earth and the people on the earth. We now look to God as our strength, wisdom, and knowledge source. And to Jesus and the Holy Spirit, who are in us as believers. Through them, we will find peace, navigate anxiety, and learn to transform our minds. Our minds are part of our souls, including our emotions, thoughts, and conscience. God created them so intricately that, as Romans 12:2 reminds us, we can change the neuro pathways by transforming our minds. Look up; look beyond the earth because God is the source of peace and hope when navigating anxiety. Read the full show notes and access all links.  Spring Into Clarity And Refresh Your Personal Brand Workshop Check out our new service offerings.   

Use Photos to Improve SEO Strategy

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