When was the last time you enjoyed talking to a salesperson? David Priemer, author of Sell the Way You Buy, thinks it's time you and your customers did. David, a former VP of Salesforce, is in demand as a sales trainer for high-growth companies of all sizes, and he's here to share his insights into how you can build your business by understanding the scientific and emotional forces that drive your customer’s purchasing decisions—and help them in times of crisis.

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