What most entrepreneurs who are launching do is they take easy to use and they build what they think is easy to use. Then they put it out into the market place and it does not get the result they want. So the second question that you ask is, what has to happen? How do you know that it is easy to use? What happens is the buyer gives you what I call their buyer blueprint. They are going to say I want it to be mobile. I use an IOS on android. I want to pay for it once, not every month. They will give you all those things. As an entrepreneur launching, what you do is build at that. Just build that and push that out and, it will give you a much higher chance of being successful at the get-go.