I love a good metaphor and this week, I heard a sentence that I cannot get out of my mind. "You have to make the squeeze worth the juice." In this episode I describe how I have associated this sentence with the tools I am using in my business and I introduce the concept of leverage in the one-person-business. I want to prompt you to think about the tools you can employ to help you create more leverage and get more juice out of life and biz.   

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