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I had two interactions recently that created this podcast.

One was a picture of a guy standing on the top rail of a Scissor Lift, straining to reach the ceiling of a building.  If you're not familiar with what a Scissor Lift is - it's usually used to paint, change light bulbs, or work in really high places.  The irony of the pic I saw, was the guy didn't have the Scissor Lift extended.  And the pic had an overlay that said, "If only there were a tool that could assist him!"

The other interaction occurred while talking to a friend.  He told me his main job had kept him so busy, that he hadn't had time to do any marketing.  I told him, "I see posts from you every day."  But I know they're not from him.  They're from an automatic posting service.  But nobody else knows that.

One interaction was working hard, and the other interaction was working smart.

Both had the same message.  Use the tools at your disposal!

In today's world -  there's a tool or app for just about every job.  We just need to take advantage of them.

Have a DYNAMITE 🧨 day!

Let’s truly ENGAGE—after all, it is called SOCIAL Media!

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