If you are trying to establish yourself as a personal brand, there are four elements that you should use. These pillars will help you best cultivate your public persona, create authority, and start the engagement that leads to growth.

Not having one or two of these pillars won’t be a death sentence, but think of it as you would your food groups. You don’t have to eat your vegetables, or you might get away with overloading on carbs, but that rarely leads to healthy living. Or growth.

Here are the four elements for your personal branding identity:

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