Change can be intimidating…especially big change. But what if you needed to make only tiny changes to achieve big results?

BJ Fogg, PhD, known as “the world’s leading expert on habit formation,” is a behavior scientist and founder and director of the Behavior Design Lab at Stanford University. In his new book Tiny Habits: The Small Changes That Change Everything, available in December 2019, he shares new and groundbreaking ways to change behavior. And in this podcast, BJ shares his breakthrough method for creating new habits, called “Tiny Habits.”

In this episode of the Bottom Line Advocator podcast, BJ joins Bottom Line President Sarah Hiner to discuss his new book and explain the Tiny Habits method, which helps people achieve their goals in business and at home simply by making tiny changes—no willpower required.