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One of the most common problems business owners face when hiring a writer is finding someone who can do both—write strategic content and make it sound like their voice. But that’s easier said than done! The easiest way to familiarize yourself with your client’s voice is to deeply understand their cadence, stories, and vocabulary. In this episode, we'll give you some tips for becoming a content chameleon, using word banks!
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One of the most common problems business owners face when hiring a writer is finding someone who can do both—write strategic content and make it sound like their voice. But that’s easier said than done! The easiest way to familiarize yourself with your client’s voice is to deeply understand their cadence, stories, and vocabulary. In this episode, we'll give you some tips for becoming a content chameleon, using word banks!