But commonplace subjects must be illustrated by metaphor that is commonplace.

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1. Use words in their proper sense.

Write, not "His apparent guilt justified his friends in disowning him," but "his evident guilt." "Conscious" and "aware," "unnatural" and "supernatural," "transpire" and "occur," "circumstance" and "event," "reverse" and "converse," "eliminate" and "elicit," are often confused together.

This rule forbids the use of the same word in different senses. "It is in my power to refuse your request, and since I have power to do this, I may lawfully do it." Here the second "power" is used for "authority."

This rule also forbids the slovenly use of "nice," "awfully," "delicious," "glorious," &c. See (2).

2. Avoid exaggerations.

"The boundless plains in the heart of the empire furnished inexhaustible supplies of corn, that would have almost sufficed for twice the population."

Here "inexhaustible" is inconsistent with what follows. The words "unprecedented," "incalculable," "very," and "stupendous" are often used in the same loose way.

3. Avoid useless circumlocution and "fine writing."

"Her Majesty here partook of lunch." Write "lunched."

"Partook of" implies sharing, and is incorrect as well as lengthy.

So, do not use "apex" for "top," "species" for "kind," "individual" for "man," "assist" for "help," &c.