Everyone has setbacks. It’s what we do with our setbacks that determines whether we stay stuck or fly to great heights. My guest, Mike C-Roc, knows all about using obstacles as fuel to get to where he wants to go.   

Mike “C-Roc” Ciorrocco is the CEO of People Building, Inc., and the powerhouse behind the “What Are You Made Of?” movement. He is a performance coach, author, dynamic public speaker, visionary, and thought leader. He has been featured by Yahoo! Finance as one of the Top Business Leaders to Follow in 2020 and is on a mission to build people. He is driven to Inspire others and he measures his success on how he can help others achieve greatness. C-Roc had a fire lit in him at an early age. That fire has ignited him with a fierce desire to compel people to see the greatness inside themselves using past life events to fuel their fire.

C-Roc has mastered the ability to zero in on the linchpin of an organization and has helped many businesses exceed their initial goals and expectations. He’s consumed with the passion to help people break free from the confines of complacency and propel them to untapped levels of success.

No stranger to setbacks himself, C-Roc has built a highly successful mortgage division with his best friends, twice! In 2020 he was named #1 on the list of Top Mortgage Professionals by Yahoo! Finance. Whether it is his business partners, employees, clients, or anyone looking to excel at their business, personal life or develop a winner’s mentality, C-Roc is ready for the challenge.

C-Roc currently resides in Ocean City, MD with his wife, Jennifer, of 17 years and their two children, Nicolas and Sophia.

In this episode, we talk about everything from the importance of getting aligned with your values, how to stop being stuck and we talk about his latest book, Rocket Fuel. You're not gonna want to miss this episode! 

[00:01 - 05:07] Opening Segment

• Introducing Mike C-Roc
• Why Mike became an entrepreneur 
• How Mike runs his own company while working for someone else
• Remembering that when you work for someone else, you align yourself with their core values automatically 

[05:08 - 13:59] Aligning Your Values With Your Purpose In Life 

• Taking time to identify your core values
• Understanding the meaning of values
• The regard that someone is held to deserve the importance, worth, or usefulness of something 
• A person's principles, or standards of behavior, one's judgment of what is important in life
• Make sure that everything you do aligns with your values
• Why people are unhappy
• Happiness is a choice 
• The difference between happiness and fulfillment
• How Mike came to the conviction he has about values and alignment
• Learning from successful people around him  
• Why people are held back
• Just do it: Action begins with a decision  
• Fear fuels off of time
• Commit to a decision 
• Aligning with your value enables you to make quick decisions

[16:13 - 34:15] Rocket Fuel  

• Mike talks about his book, Rocket Fuel
• Networking and establishing relationships
• Strategies to get your name out there 
• Adding value to yourself to add to others 
• Shifting from being seen to adding value to others
• Fame + nothing won’t get you anywhere 
• Take all your limitations...