Ben Kaluza, co-founder of ninesixteen Studios, critiques AI editing hype while advocating for immediate adoption, arguing that style and taste remain key differentiators as most agentic editing demos are "over-exaggerated" marketing. He views Google's NanoBanana as incrementally better than existing models rather than revolutionary, emphasising that creative value comes from making hundreds of micro-decisions rather than one-shot generation, and predicts AI will transform society within 5-15 years, urging early experimentation to avoid obsolescence.