Joe Burns spent eleven years building his first MSP, Pyranet, to a million in turnover.
He sold it, walked away, and built Reformed IT to the same number in three years. Same person, completely different result. The difference wasn't the tech stack or the team. It was pricing.
Joe gets honest about what sits underneath the framework: the fear, the cringe moments, and the conversation MSP owners have with themselves before a pricing meeting. Nihil Morjaria, CRO at usecure, co-hosts.
In this episode:
- The Seesaw Effect, and the accidental exit
- Start with the end, and price backwards from there
- The all-you-can-eat model, and why tiers and bolt-ons are off the table
- £43.54 of bad debt from £2.3 million in sales
- What Would You Do? An MSP owner caught on a hardware markup, watching the trust go
Joe Burns, Co-founder & CEO, Reformed IT | Founder, MSP Blueprint
https://www.linkedin.com/in/cyber-security-speaker-joe/
https://reformed-it.co.uk/
It's Always the Human, hosted by James Steel. Brought to you by usecure, the Human Risk Intelligence platform.
https://www.usecure.io/