Sometimes it’s hard to really get in the head space of buyers. Especially when you’re talking about two separate groups like new equipment buyers vs. used equipment buyers. Taking the time to get to know what makes each option attractive and how your sales reps can use that moving forward could set you apart from the rest of the pack.

Used vs. New Equipment Buyers: Know Your Audience (Audio Article)

Randall-Reilly is the leading growth platform for vital industries. We deliver unique data and insights that align the buyers and sellers who drive the economy. We help clients create and grow better relationships with their customers, gain better insights on market and buyer behaviors and deliver better results in top-line growth, both right away and ongoing.

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Used vs. New Equipment Buyers: Know Your Audience (Audio Article)

Used vs. New Equipment Buyers: Know Your Audience (Audio Article)