Posted by Contributor on 1/20/20 • Categorized as ProfessionalismsRegardless of the email type, the main purpose of every CTA is to encourage people to take action.
There are two completely opposite views regarding CTA color.
Some experts say it should be designed in corporate colors and correspond to the color pattern of the email copy.
Top or bottom, the placement of your CTA depends on the email type.
Before launching any series, preview your template and send tests to your email address: CTA layout may shift on gadgets with small screen resolution. | To read full story, visit https://startuparound.com/read/1579456812.7695806/Useful-Tips-To-Optimize-Your-Email-Calls-To-Action---Young-Upstarts?ref=audio_experience