Today, in episode seven, we're digging deep into the transactional experiences related to user design. We'll share some of our pet peeves and quick wins you can take action on today. Join hosts Andy and Nora as they welcome our first guest, Lightburn's lead UX/UI designer, Caitlin Mackay to discuss user design and online experiences for your ecommerce website or application. 

Today's Episode Includes:

• Qualitative & Quantitative Metrics
• Identifying User Experience (UX) Issues
• The Mobile Versus Desktop Experience
• The Necessity of Form & Function
• Checkout Through Delivery & Support
• Data Security Certificates
• Optimizing for Mobile
• Shipping & Tracking
• Communication, Communication, Communication
• But Wait, Don’t Let Your Upselling Get Irritating
• Tools of The Trade, Mapping It All Out
• Investing In A Site Rebuild, Redesign, or Remodel?
• Bringing the In-store Experience Online