In this episode of the Mortgage Marketing Podcast, we discuss the power of user generated content (UGC) for mortgage brokers. UGC refers to content created by your clients, such as photos and testimonials. By encouraging UGC, you can enhance your social proof and demonstrate your competence. Big brands like Starbucks use UGC to their advantage. Integrate UGC into your buying process and ask clients for content that showcases their positive experiences. By utilizing UGC, you save time on conte...