User Generated Content Marketing

Lorraine Ball (https://www.linkedin.com/in/roundpeg) is our very special guest on today's episode of Traffic and Leads Podcast (http://trafficandleadspodcast.com/).  She is Owner of Roundpeg (https://roundpeg.biz/)—a digital company that works with small businesses on a variety of things, from web design to e-mail marketing. Today she is talking about the importance of user generated content marketing.

IN THIS EPISODE YOU WILL LEARN:

What it is Lorraine thinks are the most important things to start with when it comes to user generated content. She speaks of OPC—standing for “other people’s content”—and expresses that soliciting information from the people that love you helps expand your message and lets you reach a wider audience in a shorter amount of time.

Lorraine also emphasizes the importance of asking questions, stating that—at a minimum—you should be asking for reviews on Facebook and Google. Not only do people love good reviews, but search engines do, too!

Lorraine gives us a few examples in recent pop culture where people are creating a foundation and structure for their work based on user generated content, and interaction across social media. In her words, “you can’t fake authenticity”, and reaching out to a wide audience like this can ensure that the content you’re getting is a real as it can be.

While Lorraine encourages us to try and get testimonials from the people who love and support us, she also notes that when you’re the busiest, you’re able to focus on what you’re doing. For an example, she tells us about the automated system they’ve set up with Roundpeg, where e-mail addresses go in, and campaigns go out. Just like that! She also encourages us to get creative, and to not be too surprised if the results you get are a little different than expected—after all, different can be good, too!

Lastly, Lorraine reminds us that social media is about the ego—people share content with the purpose of being noticed, and returning that favor to people you work with, and fans of what you do, is just one of many ways to encourage them to follow along and give you the same traffic you’re giving them.