User Generated Content: The Social Proof Content Strategy You Already Have, But Are Not Using - Ryan Bennion - Stukent Expert Session

In this video, Ryan Bennion defines user generated content and how you can take advantage of it in your marketing strategy. He shares a few examples of how he has created user generated content as head of paid social at KURU Footwear. Ryan also covers how you can get user generated content from paid models and paying customers. Hint: it all has to do with the right incentives.