Understanding your users is the foundation of great product management. In this video, we break down user personas, user stories, and user journeys—and show you how they all connect.

You’ll learn:

• What user personas are and how to create them with real data

• How to write effective user stories that drive feature decisions

• How to map user journeys to uncover pain points and reduce bias

• Practical examples and tips for product managers

If you’re looking to improve roadmap planning, prioritize the right features, and build products that truly connect with users, this video is for you.

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