User personas have been around for a long time. Creating them can be an excellent exercise and a useful tool for UX design and product teams. But are they always the right answer? And what about when the rubber meets the road? Personas can be great in theory, but in practice can fall short. In this episode, we explore the ways to use personas and the ways they can fall short, along with what to do for your teams.

Links

• Design of Everyday Things
• The Inmates are Running the Asylum