Hi all,

I've been meaning to write about the concept of canonical for a while and this week, a comment at the end of a support ticket finally prompted me to do so.

The thing is, canonical is used (mostly) in two different ways and they seem to contradict each other:

The confusing part is that:

when a page has a canonical tag, it's usually because it's not canonical

How is that possible and should you care anyway?

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