Before we check out for the weekend, definitely tune in to this Friday release of Social At Scale perfectly scaled down for an end of the week mindshare. Cameron succinctly explains why users – and not brands – are what drive ROI for any social advocacy program.

Speaking to his previous experience at Reddit, and now as CEO and Co-Founder of EveryoneSocial, many examples sum up to: people trust people. And when it comes to hiring, sales, and marketing, enabling your people is the best use of any company's social engagement.