Listen to this interview to learn: How a company pivots based on customer feedback. What steps a full-service digital agency take to insure success with high stake assignments from Fortune 1000 firms, including Comcast, Target, and HBO. How the magic of good design leads to rapid product adoption. The demand for a great online experience (and how the bar keeps getting raised) by the generation of consumers now in their 20's. What Forrester research says about the role of online sales transactions in 2012. Aaron Shapiro talks with Bill Ringle about the urgent need for companies of all sizes to make the shift to treating customers as users.