#164: Using a “freakout” protocol to get work now, with Austin Church

Today’s guest is Austin Church from Knoxville, Tennessee. Austin helps e-commerce founders stand out online with their brand strategy. Lately, he’s been working as a fractional chief marketing officer (CMO), consulting for creator economy companies. He also coaches freelance creatives. Austin was one of the six-figure freelancers I featured on the show in May 2021. We’ve since become friends, and his podcast, Freelance Cake, was in my ears during my recent solo business retreat — because I needed all his marketing advice! I realized you all could benefit from hearing some of his great marketing strategies and tactics too, so I invited him back on the show. In this episode, we talk about:  What a “fractional” role is for a freelancer and how Austin moved into that role.  How Austin defines and sells strategy. Why templates are so important.  How Austin works through a “content road map” with clients.  Austin’s marketing strategy and his “freakout” protocol.  The difference between “cold” leads and “warm” leads.  Austin’s 3 R’s of marketing: repeat business, referrals and relationships. How Austin uses LinkedIn to get new clients: tips from Sharon Wu. Don’t be afraid to ask other freelancers you know for referrals.  Biz Bite: Have a shut-down ritual that identifies three priorities for the next day and include “marketing” as one of the priorities.  Resources: Join the Deliberate Freelancer Facebook group.  Support Deliberate Freelancer at Buy Me a Coffee. Austin’s website and his free freelance course: AustinLChurch.com Austin on LinkedIn Austin’s Freelance Cake podcast episode: 7-Step Freakout Protocol for Getting Last-Minute Freelance Income Episode #98 of Deliberate Freelancer: Six-Figure Freelancing: The Benefits of Selling Strategy and Outcomes, with Austin Church  How Austin uses LinkedIn to get new clients: tips from Sharon Wu Find email addresses: Hunter.io