Podcast Growth Hacks with Mics to Millions: Discover How to Build, Grow, and Monetize Your Dream Health & Wellness Podcast

Using ads to monetize your podcast with Heather Osgood | Ep 66

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Podcast ad revenue has topped $2.4 billion in the U.S. But securing sponsors that truly fit your show isn’t as easy as flipping a switch.

 

Heather Osgood, founder of True Native Media, returns to share insider strategies for turning your podcast into a revenue-generating powerhouse, without sacrificing audience trust.

 

In this episode, you’ll learn:

  • Why host-read ads still reign supreme, and when to layer in programmatic ads
  • The one audience size threshold that changes everything about monetization
  • How health & wellness podcasters can ethically navigate supplement sponsorships
  • Smart strategies for small shows to start monetizing (even under 5,000 downloads)
  • Dynamic vs. baked-in ads: how and when to use each for maximum revenue
  • How to build long-term sponsor relationships (hint: it’s about much more than impressions)
  • Why advertisers are treating podcasts more like influencer partnerships—and what that means for your pricing

    • ⭐⭐⭐⭐⭐ Love the show? We’d love a review!

    Leave us a review on Apple Podcasts or Spotify—it helps more creators find us!

    ✅ Want to grow your visibility through podcast guesting?

    Check out how PodWritten can help:
    https://podwritten.com/services/
    https://podwritten.com/

    🎁 Grab your free guide to get booked as a podcast guest in 4 weeks:

    https://podwritten.com/links

    💡 Bonus tips & resources:

    Blog: https://podwritten.com/blog/
    Instagram: https://www.instagram.com/podwritten/

    Connect with Heather:

    Website: https://truenativemedia.com/
    LinkedIn: https://www.linkedin.com/in/podcastadvertising/

    If you enjoyed this, you might also like our previous episodes:

    How to create a valuable podcast you can sell someday with Heather Osgood | Ep 39

    https://shorturl.at/DUu3e

     

    Unveiling the pros and cons of podcasting for new hosts with Katie Fogarty | Ep 04

    https://shorturl.at/BlTKG

    💌 Questions or want to say hey? Reach us at [email protected]

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