Whitney investigates the various AI tools available for live commerce. The episode starts with an overview of the tools she's been researching and using, including what they are, how they work, and how they can be applied to business, specifically video shopping events. Whitney defines generative AI and large language models before providing examples from OpenAI, Google, and Facebook. Learn about the benefits and drawbacks of using tools such as ChatGPT, Quillbot, Copy.ai, and Jasper. Learn how they can help you save time (and possibly money) when conducting research, developing and executing marketing campaigns, and providing customer service. Learn how to use AI before, during, and after online shopping events. Learn how to improve your work quality, better understand your customers, and collaborate with your team.

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