What good are AI and Data if you don’t use them to YOUR competitive advantage? On this episode of Bringing Data and AI to Life, Nick Dobbins, Worldwide VP and Field CTO at Informatica, welcomes John Thompson, Principal and Owner of Marketing Sciences LLC and author of multiple data and AI books, for a deep dive into practical strategies for AI implementation, the emergence of causal AI, and how to choose the right AI projects that solve genuine business problems.


What You’ll Learn

• How to reverse-engineer the AI implementation problem by focusing on solving executives' most pressing operational challenges
• Why starting with strategic business problems leads to better AI adoption and ROI 
• The emerging potential of Causal AI and how it differs from traditional correlation-based approaches
• How to be data ready by focusing on specific use cases  
• The practical framework for scaling AI initiatives across large organizations while maintaining governance
• Methods to bridge the gap between theoretical AI use and practical application 

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Previous guests include:
Salema Rice host of Data Governance and Data Integration Solution Sales, Willem Koenders of ZS Associates, Tanja Ubert of Rotterdam University of Applied Sciences, Graeme Thompson of Informatica

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