Making a Scene Presents - Building a Superfan Funnel: How AI Turns Followers into Paid Supporters

If you’re an indie musician today, you already know the game has changed. It’s no longer enough to just put your music on Spotify and hope someone stumbles across it. The truth is, music discovery happens everywhere—on TikTok, Instagram Reels, YouTube Shorts, and even random memes. But discovery is only the first step. The real challenge is moving fans from casually liking one of your videos to becoming true superfans—the kind who buy tickets, grab merch, and support your career for the long run.

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