We talk with John Cass about AI in the PR industry. We discuss the importance of AI, how AI can help create better content, why AI is important for SEO, what content is going to be popular in 2022, and what AI personality would he create.

Show Notes

      [00:42] Are you a coffee or tea drinker?

      [01:19] Can you summarize your expertise?

      [02:20] AI seems to become more and more important for PR pros and marketers?

      [03:55] When you say, “language,” does that mean something like JavaScript?

      [05:15] How can PR pros effectively use AI?

      [08:04] It’s automation with oversight?

      [09:58] Is the reason to use AI content because SEO is getting more difficult?

      [11:39] What content is going to be popular in 2022?

      [12:49] Are we going to see less written content?

      [14:04] What’s your opinion about the new audio channels?

      [15:21] What content is going to be successful in 2022?

      [17:13] Fun question: If you could create a fun personality for AI, what would it be?

      [18:19] Final thoughts

      [18:53] What excites you about the future of AI?

• John Cass was our guest today. Learn more about AIContentGen Inc.

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