We’re panicking about AI’s water use and missing the real problem.

Jairo Trad, co-founder and CEO of Kilimo, explains why farmers sit at the center of the global water crisis, and how AI, used the right way, can dramatically reduce water waste at scale.

Speaking with Philip Meissner, Jairo shares how Kilimo delivers AI-driven irrigation advice by simple text messages, without sensors or hardware, and why incentives matter more than regulation.

In this episode, you’ll discover:

- Why 70–90% of global water use happens in agriculture, not data centers

- How AI without sensors helps farmers know exactly when to irrigate

- Why paying farmers to save water finally makes large-scale change possible

- How companies now invest in water security near their own facilities

- What a future looks like where water is no longer the limiting factor

This is a clear, pragmatic conversation about fixing water systems — not with guilt or panic, but with smarter incentives that actually work.

👉 Watch now to see why the path to water security starts on farms, not in server rooms.

Timestamps:

00:58 Why farmers drive climate impact

01:43 Agriculture vs AI water use

03:29 How much water farming really uses

04:09 The water problem no one fixes

06:351 How AI improves farm irrigation

07:51 What farmers gain from water tech

08:07 A farmer story: less water, better yields

09:45 Paying farmers to save water

13:12 Why climate must make business sense

15:01 How pricing fixes water problems

16:33 Where the biggest water savings are

18:07 What blocks water innovation

19:40 Rethinking the global water system

21:43 The thinker who inspired Jairo

23:51 Why entrepreneurs embrace pain

25:44 Scaling without losing judgment

28:04 Confidence vs ego in leadership

29:02 Building teams that challenge leaders

31:26 A future with water security

32:37 Why Jairo stays optimistic

Connect with Philip Meissner:

linkedin.com/in/pmeissner 

Connect with Jairo Trad:

https://www.linkedin.com/in/ingjairotrad/

Explore Kilimo:

Facebook: https://www.facebook.com/agrokilimo

Linkedin: www.linkedin.com/company/kilimo-agtech/

Twitter: https://twitter.com/agrokilimo

"What’s Next with Philip Meissner“

A journey through our future life and work, and the place to discover your next favorite strategy and innovation. With global perspectives and fresh thinking, brought to you by some of the most exciting thinkers, builders, and leaders across the globe. Philip Meissner hosts fantastic guests and speakers, who share their journeys and knowledge in the most authentic and deep-dive style – to guide you through our world of tomorrow. From economy to science, from tech policy to AI in a fast-changing world. Subscribe right now wherever you get your podcast!

#WaterCrisis #AgTech #AIForGood #SustainableAgriculture #WaterSecurity #ClimateTech #SmartIrrigation #FutureOfFarming #WaterInnovation #AIInAgriculture #ClimateSolutions #WaterManagement #Sustainability #FoodSecurity #ClimateAction

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