Welcome back to the ProfitSchool by MeasureU podcast, Business Unfiltered with Mercer and Jeff Sauer. Today's topic is Using AI to Stay Focused

• Jeff and Mercer explore how AI enhances focus in both personal and professional spheres.

• Jeff highlights two primary applications of AI for focus: boosting productivity to accomplish more with fewer resources and utilizing AI as a strategic coach for guidance.

• Mercer initially used AI as an accountability tool, helping him prioritize and act on overdue tasks by making them top-of-mind.

• Mercer details his advanced AI usage, involving the creation of specialized "coaches" or "consultants" tailored to his specific needs, moving beyond general large language models.

• A key insight Mercer gained from his AI coach was the identification of underlying resentment towards his business, revealing a deeper problem beyond superficial symptoms.

• The hosts emphasize that true AI productivity comes not just from using tools, but from leveraging AI as an expert to provide clarity and strategic guidance on what to focus on.