In this episode, Laurent Cochet interviews Sander Delabie, CEO of Clovio, about how AI is transforming digital media businesses. They explore Sander's journey, AI experimentation, content creation, and the future of media in the AI era.

key topics

Sander's background and journey in digital media

AI experimentation and its impact on web development and content creation

How AI influences SEO and organic search strategies

The role of AI in financial and niche media markets

Challenges and opportunities in scaling AI-driven media companies

Titles

How AI is Reshaping Digital Media with Sander Delabie

Sander Delabie on Building AI-Driven Media Brands

sound bites

"Started experimenting with search engine ranking"

"Web developers are best fit for AI tools"

"AI-generated images still have limitations"

Chapters

00:00 Introduction to AI Interconnect Podcast

01:19 Sander's Journey in Digital Media

03:40 The Influence of Location on Business

05:37 Understanding Clovio's Value Proposition

06:32 Niche Selection and Market Entry

07:46 Reusing Systems Across Brands

10:13 AI's Impact on Operations

13:25 Limitations of AI in Content Creation

15:13 Cost Reduction and Efficiency with AI

15:59 Trust and Authenticity in Financial Media

18:31 Regulation and AI in Financial Content

20:01 Changing Search and Audience Behavior

21:46 Future Business Models Beyond Website Traffic

23:04 SEO vs. AI Search Dynamics

25:06 Challenges in Scaling Glovio

27:04 Advice for Media Operators

28:15 Conclusion and Future Conversations

Sander Delabie on LinkedIn - https://www.linkedin.com/in/sanderdelabie/

keyword

AI, digital media, content creation, SEO, web development, media strategy, AI experimentation, entrepreneurship, Sander Delabie, Clovio, artificial intelligence, AI in digital media, digital media, AI search, GEO, generative engine optimization, SEO, future of SEO, content creation with AI, AI content strategy, affiliate marketing, lead generation, Clovio Connect, BestReviews.net, Finances.be, Esthesis, AI coding, AI web development, future of search, AI-generated content, digital marketing, media brands, AI automation, human expertise and AI, content trust, AI InterConnect

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Sander Delabie, Founder and CEO of Clovio, joins AI InterConnect to share how AI is changing digital media, content creation, web development, SEO, and search behavior.

After more than two years of hands-on AI experimentation, Sander explains how Clovio uses AI to develop faster, improve content workflows, and adapt media brands including BestReviews.net, Finances.be, and Esthesis. He also discusses why human expertise, product testing, and trustworthy content matter more as AI-generated information grows.

The conversation explores AI search, GEO, changing affiliate marketing models, lead generation, and why media companies must adapt as users move from traditional Google searches toward longer AI-driven questions. These themes come directly from Sander’s discussion of AI-assisted development, changing affiliate attribution, Clovio Connect, human verification, and GEO.  

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