Have you ever skipped a big sale and then felt an instant wave of “If only I had bought it” regret? That fear of future remorse – known as *anticipatory regret* – often drives us to take action now, rather than risk missing out. By reading this article, you’ll discover how marketers harness this powerful emotion to prompt immediate purchases, sign-ups, or behavior changes. Ready to see how the thought of future regret can lead to sales *today*? Let’s begin!

Full Article: https://ecommercepsychology.com/using-anticipatory-regret-to-increase-immediate-actions/

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